Marketing for indie game developers
Hi, I’m Marco Conrad, a 32 year old game marketeer and avid gamer from Zurich, Switzerland. I’ve been working in game marketing for over 4 years now, helping out small teams and solo devs, so they can fully focus on the game’s development instead.
Steam releases have been my main focus so far, but I also have experience with console launches. I can help out with a broad range of tasks and knowledge, ranging from strategic planning and influencer marketing, over event management, press releases, sales & discount management and more. Additionally I’m always eager to learn something new!
I’m happy to chat, so please feel free to reach out to me. Hopefully we can collaborate and make your game known through out the whole kingdom and beyond.
Influencer Marketing
Over the past few years I've gathered over 20'000 influencer contacts. If you plan to release a game and would like to have an Influencer push for its launch without the hassle of searching through hundreds of influencer profiles, let me know. I'll gladly contact them for you.
Stray Fawn Publishing
Stray Fawn Publishing
I'm also part of Stray Fawn who created games like "The Wandering Village" and "Dungeon Clawler". So far we have successfully developed 4 PC games and published or co-published 9 games in total.
If you have a project and are looking for a publisher, please let us know at pitch@strayfawnstudio.com.
Projects I've worked on so far
Brotato
Launch marketing for the full release, influencer marketing, PR, event & show management, PR and Asia marketing coordination.
For it's full release we've managed to negotiate a Takeover banner on the Steam frontpage. Now, after the successful 1.0 release, I'm working with Blobfish Games as their marketing director.
Dorfromantik
Launch marketing for Early Access & full release on PC and Nintendo Switch, influencer marketing, event & show management, social media coordination, PR, ad campaigns and Asia marketing coordination.
After an outstandingly successful Early Access release, I'm now working together with Toukana Interactive as their marketing manager.
The Wandering Village
Launch marketing support and preparation for Early Access release, influencer marketing, event & show management and more.
We've managed to accumulate over 500'000 wishlists for the game before it's Early Access Release in 2022. So far it has sold over 400'000 copies on Steam.
Dungeon Clawler
Launch marketing support and preparation for Early Access release, influencer marketing, event & show management and more.
We've managed to accumulate over 200'000 wishlists for the game before it's Early Access Release in November 2024. So far it has sold over 200'000 copies on Steam and it's doing really well on mobile too!
Star Birds
Marketing strategy, influencer marketing preparation, event & show management.
We've managed to accumulate over 300'000 wishlists on Steam so far. 100'000 of those came from the game reveal alone.
Castle Craft
Marketing strategy for the upcoming Steam Next Fest & release, influencer marketing preparation, PR, event & show management.
The game has had multiple showings in different events/shows, most notable it's double appearance in the Future Games Show. The game recently launched with over 100'000 Wishlists.
Tavern Talk
Marketing strategy, influencer marketing preparation, event & show management.
It launched successfully with over 140'000 wishlists and now has over 1000
reviews on Steam.
ABRISS
Marketing strategy for Steam Next Fest & Early Access release, influencer marketing, PR, event & show management, social media and Asia marketing coordination.
We've managed to build up over 60'000 wishlists before the launch.
Death Trash
Marketing strategy for Steam Next Fest & Early Access release, influencer marketing, PR, community & event & show management.
By smartly strategizing we've managed to generate an additional 120'000 wishlists in a span of 2 weeks prior to the Early Access release.